segd annual conference : austin

Identity: interplay, segd national conference, austin, texas
registration booklet, Identity: interplay, segd national conference, austin, texas
ad, Identity: interplay, segd national conference, austin, texas

Stellarvisions was charged with creating a conference identity program that would be flexible and cooperate with the segd brand identity. The Society for Environmental Graphic Design gathers each year to honor their members outstanding work and to introduce industry technical advances.

Each year the conference and expo are held in a different city. The theme is related to the culture and physical nature of the location. The Austin conference co-chairs Steve Stamper and Leslie Wolke, fd2s, gathered a cigar box full of ideas which informed the design.

The conference identity, interplay, expresses the contrast and contradictions of the city of Austin expressed by the co-chairs as collaboration : synergy : delight.

visit conference co-chairs site: www.fd2s.com

project scope

- message and positioning
- language generation
- event identity design
- event identity system
- collateral materials
- sign systems
- stage design
- promotion
- conference materials
- conference website

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