Corporate HIV awareness initiative

Corporate HIV awareness initiative, core screen, stellarvisions
Corporate HIV awareness initiative, core screen, stellarvisions
Corporate HIV awareness initiative, core screen, stellarvisions
Corporate HIV awareness initiative, core screen, stellarvisions
Corporate HIV awareness initiative, core screen, stellarvisions
Forty million people are living with HIV throughout our world; while you read this the number increases. Approximately 8,000 people die each day of AIDS.

Stellarvisions was selected by one of the largest and most respected manufacturers of health care products to create an internal browser-based resource on HIV and AIDS for over 120,000 employees worldwide.

Our work began with defining key audiences, and the content for each:

  • individuals with personal concerns
    frequently unasked questions: wisdom for living
  • employees and managers
    understand our policy: workplace commitment
  • advocates seeking resources
    become and agent for change: tools for action

Each section featured changing photos of a wide variety of people: gender, age, and ethnicity.

Affinity diagrams and group visioning produced key messages; narrowing the focus identified the most informative domain name. It was essentiall that the site be about people and have a human face.

Stellarvisions designed the site: information architecture, graphics, photo selection, and interactive components. The site was implemented in close coordination with the in-house technical team within the severe constraints of their content management system.

The site is only available through the corporate network.

 

related sites:

http://www.worldaidsday.org
http://www.joinred.com/news.asp

 

project scope

- message and positioning
- group visioning
- language generation
- naming
- domain name recommendations
- concept mapping
- information architecture
- site mapping
- image research
- visual design
- content development
- user interface
- flash animation
- partnership with in-house IT
- project launch

 

process icons