Stellarvisions was selected by one of the largest and most respected manufacturers of health care products to create an internal browser-based resource on HIV and AIDS for over 120,000 employees worldwide.
Our work began with defining key audiences, and the content for each:
- individuals with personal concerns
frequently unasked questions: wisdom for living
- employees and managers
understand our policy: workplace commitment
- advocates seeking resources
become and agent for change: tools for action
Each section featured changing photos of a wide variety of people: gender, age, and ethnicity.
Affinity diagrams and group visioning produced key messages; narrowing the focus identified the most informative domain name. It was essentiall that the site be about people and have a human face.
Stellarvisions designed the site: information architecture, graphics, photo selection, and interactive components. The site was implemented in close coordination with the in-house technical team within the severe constraints of their content management system.
The site is only available through the corporate network.
- message and positioning
- group visioning
- language generation
- domain name recommendations
- concept mapping
- information architecture
- site mapping
- image research
- visual design
- content development
- user interface
- flash animation
- partnership with in-house IT
- project launch