Brand Resources, segd annual conference + expo : philadelphia

segd identity standards and files, brand resource
segd identity standards and files, brand resource
segd identity standards and files, brand resource
segd identity standards and files, brand resource
segd identity standards and files, brand resource

Stellarvisions was charged with creating an identity program that would be flexible and cooperate with the segd brand identity. The Society for Environmental Graphic Design gathers each year to honor members outstanding work and provide exposure to technical advances in the industry. 

Each year the SEGD conference and expo are held in a different city. The theme is related to the culture and physical nature of the location. The Philadelphia conference chair Alan Jacobson, AGS was both clear and inspiring in his vision, and Virginia Gehshan, Cloud Gehshan provided insight into professional expectations.

The conference theme, the power of the individual, defines the individual as catalyst.

This part of the project is design and development of a brand resources portal. Anyone that requires brand materials in the execution of marketing and design for the conference can find assets here.

 

project scope

- group visioning
- message and positioning
- language generation
- concept mapping
- applications overview
- identity design
- identity system
- collateral materials
- sign sytems
- stage design
- promotion
- conference materials

process icons

project category: