Berwind : web presence

Berwind : web presence, welcome screen, stellarvisions
Berwind : web presence, internal screen, stellarvisions
Berwind : web presence, operating company screen, stellarvisions
Berwind : web presence, internal screen, stellarvisions
Berwind : web presence, internal screen, stellarvisions

Berwind engaged Stellarvisions to create a strategic plan for the design, structure, and content of their web presence. Our discovery process defined the site goals: to position Berwind as a best-in-class private investment company, enable significant parties to easily find out about and contact Berwind, to deliver relevant messages or information to key audiences, and support the Berwind brand.

The strategy was approved and our design established a tone in keeping with Berwind’s values and strategy. We developed an information architecture with site functions that are straightforward and provide information that is succinct and targeted. The visual design expresses the brand identity – prudent, intelligent, private.

A pop up window created an interactive view of Berwind's core commitments — the interactive explainer.

visit the site : www.berwind.com

 

project scope

– strategic thinking
– define key audiences
– user research
– stakeholder interviews
– user scenarios
– map information spaces
– information architecture
– editorial
– brand extension
– visual design
– interaction design
– experience design
– production
– maintenance

 

process icons