The core screen reflects the Berwind brand identity – prudent, intelligent, private. It was essential to extend the brand identity to its web presence.

Screens that provide information about the operating companies have a consistent look An icon representing the core commitments is a link to pop a new window as shown below.

A pop up window creates an interactive view of Berwind's core commitments.

Berwind : web presence

Berwind engaged Stellarvisions to create a strategic plan for the design and execution for their web presence. Our discovery process defined the site goals: to position Berwind as a best-in-class private investment company, enable significant parties to easily find out about and contact Berwind, to deliver relevant messages or information to key audiences, and support the Berwind brand.

Our design established a tone in keeping with Berwind’s values and strategy. We developed an information architecture with site functions that are straightforward and provide information that is succinct and targeted. The visual design expresses the brand identity – prudent, intelligent, private.

A pop up window created an interactive view of Berwind's core commitments. Clicking on the words: people, relevance, performance, growth, community, communication, and integrity reveals the commitment Berwind makes to its employees and the marketplace. No Flash plugin needed: the interaction is controlled completely with javascript.

visit the site : www.berwind.com

project scope

– strategic thinking
– define key audiences
– user research
– user scenarios
– map information spaces
– information architecture
– editorial
– brand extension
– visual design
– interaction design
– experience design
– production
– maintenance

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