Penguin Books demos iPad "books"

The definition of the book itself is up for grabs. We don’t know understand at the moment what the consumer is prepared to pay for […] We will only find answers to these questions by trial and error.
– John Makinson

Now we begin to see who in the publishing industry can be creative. The iPad is an opportunity to think of publishing from the bottom up. New authors, new stories, new experiences. It is an exciting time for publishing; more exciting than we have seen in quite some time.