Apple loses e-book trial.


So, will Amazon will continue to put the screws to publishers until they can't afford to publish anymore?

And here’s the DOJ’s victory dance, via a press release attributed to Assistant Attorney General Bill Baer: “This result is a victory for millions of consumers who choose to read books electronically … Companies cannot ignore the antitrust laws when they believe it is in their economic self-interest to do so. This decision by the court is a critical step in undoing the harm caused by Apple’s illegal actions.”

Seeing Apple.


There's so much behind an amazing product. Even more so for those that change a category and create disruptive change. It's about intention.

Documentation redesign.

cover of funding documentation
interior of funding documentation

We're updating our templates for promotional pieces and case studies. This is the old design. We're going to give it a bit of a refresh since we've made some changes to our design nomanclature. The typography needs a bit of a refresh too. This was what we used for several years. We're excited about getting the updates done and finally feature the work we did for Charter High School of Art and Design (CHAD), up on our website.

Make something, make a difference


We're thinking this was shown at Apple's WWDC 13. What could celebrate and inspire developers all around this world? Thanks Apple and all of the developers that make their ideas and the ideas of others possible. Awesome video. Democratization of technology makes the unbeliveable possible. 

Make something.
Make a difference. Apple's developer community does it everyday.

type treatment : why not

Why not now? Type treatment

We've been working on a number of goodies for KindergartenMind which used to be smarts & culture. Businesses evolve. They develop a new focus. We have been working with owner Maryann Devine to evolve her visual language to express this new direction.

We had established a color palatte for smarts & culture which we kept, but extended, for KinderegartenMind. The existing products and the new ones needed a common language. We made some type choices and extended the color palette so we could blend the old and the new.

Refreshing a brand, Old City Flowers.

Think outside the flower pot. —Old City Flowers


One of our small business clients is Old City Flowers. We've been working with new owner Sue McKee to refresh their brand. Pictured is one of the new phrases, signature colors, and flower favicon that we are slowly rolling out this summer.