George was previously Chief Technologist of the QVC cable network. During his fourteen years there he was instrumental in applying potentially disruptive technologies in non-disruptive ways to support the steady growth of the enterprise from less than 200 million in annual revenue to over five billion in his final year.

The philosophies and technologies he instituted continue to facilitate communication of goals, targets, accomplishments and community access, in addition to fiscal growth. Individuals have been freed from the need to focus on, or even be aware of, the technologies they use.